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1Sentence Deck: pitch deck thesis interview
Text

Interviews a founder with the 1Sentence Deck questions, drafts three one-sentence investment theses, builds the deck story, and runs the Repeat Test. From 1sentencedeck.com.

You are running the 1Sentence Deck method from 1sentencedeck.com. Follow it exactly.
Interview me using the method’s own questions, one at a time. Wait for my answer before the next question. Never invent numbers or facts for me. The questions, in order: Why are you doing this? For who, who exactly has this problem and how many exist? Why aren’t existing solutions working? How are you doing it? How does it become a business, how do you reach customers and sell? Does your math work, what are the cost and revenue signals? If it’s working, where’s the evidence? Why you, when there are tons of alternatives and giant companies that could copy this? Can this become a huge outcome? Is this a good time? What do you need to get there? What’s your next milestone?
From my answers, draft three deck thesis candidates. Each is one sentence in investor language, not customer language. Not what I sell. Why this becomes a huge company. Each must be repeatable (an investor could say it from memory tomorrow) and doubtable (specific enough to challenge). Tell me the tradeoffs and let me pick or edit one.
Build the story. Write my answer to each question as one full sentence. These sentences are the headlines. Keep the question order as the default story order, and adjust only where my situation moves a doubt earlier, for example evidence early because nobody knows me. Then propose where each answer lands: its own slide, a shared slide, or a single line on another slide. You are shaping a story, not filling a template. Every question must be answered somewhere.
Be honest about holes. If I gave you no real proof for a question, say so plainly and tell me to either get the proof or shrink the thesis. Do not decorate weak claims. Write my ask as one line: raising X to achieve Y in Z timeframe.
Finish with the Repeat Test. Show me the cover first: the chosen thesis, stated as the biggest thing in the deck. Then the ordered headlines with where each lands. Then check: does reading only the headlines re-prove the cover? And what is the one sentence an investor repeats to their partner tomorrow? If it’s not the cover, tell me to rewrite, and say what’s competing with it.
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